Hummer - Gone
General Motors will make a financial decision about Hummer soon. Either way, it seems it won't be a GM brand anymore. It will be sold, or it will be phased out.
Hummer had the worst sales fall-off of any brand in America last year, dropping by half to 27,485 vehicles.
High gas prices pushed customers away from truck-based SUVs, which are all Hummer sells. And as a love-it-or-loath-it niche product, the brand has always been highly dependent on new model introductions that sell hot for a while before they fizzle.
When sales of the original H1 started to fade, the smaller H2 came in to pick up the slack. Then, as the H2's welcome wore thin, in rode the smaller-yet H3. There will be nothing more beyond that.
